Hotel company Utell books Oakeley as PR head

Hotel reservation and marketing company Utell International has appointed its first European head of PR, Helen Oakeley.

Hotel reservation and marketing company Utell International has

appointed its first European head of PR, Helen Oakeley.



As PR manager for Europe, Middle East and Africa, Oakeley will report to

the European director of marketing and development, Frank Zehle. Her

main task will be to heighten Utell International’s profile across

Europe, especially in Scandinavia, France, Germany, Italy, Spain and

eastern Europe.



The campaign will focus on the travel and hospitality trade press.



She will join a new, ten-strong European marketing and development

department led by Zehle which aims to simplify European

co-ordination.



Oakeley joins Utell after a year of running her own PR consultancy,

Bagnall Oakeley Associates, whose biggest client was TravelTec, the

technology exhibition for the travel industry. She said the consultancy

was ’going dormant’.



Before this, she worked for ten years at Scott Gold Blyth and BGB &

Associates, In 1994 she joined Citibank Diners Club Europe as head of

PR.



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