Hotel reservation and marketing company Utell International has
appointed its first European head of PR, Helen Oakeley.
As PR manager for Europe, Middle East and Africa, Oakeley will report to
the European director of marketing and development, Frank Zehle. Her
main task will be to heighten Utell International’s profile across
Europe, especially in Scandinavia, France, Germany, Italy, Spain and
eastern Europe.
The campaign will focus on the travel and hospitality trade press.
She will join a new, ten-strong European marketing and development
department led by Zehle which aims to simplify European
co-ordination.
Oakeley joins Utell after a year of running her own PR consultancy,
Bagnall Oakeley Associates, whose biggest client was TravelTec, the
technology exhibition for the travel industry. She said the consultancy
was ’going dormant’.
Before this, she worked for ten years at Scott Gold Blyth and BGB &
Associates, In 1994 she joined Citibank Diners Club Europe as head of
PR.
