Apple appoints Vallee for key European role

US computer company Apple has appointed Philippe Vallee as head of European PR.

US computer company Apple has appointed Philippe Vallee as head of

European PR.



A spokesman for the company said Vallee, who is on holiday, may decide

to review the group’s continental PR agency needs. Apple currently uses

Burson-Marsteller on a project basis on the continent. If a review takes

place, it is not expected to affect Apple’s UK PR agency, Bite.



Vallee, who was previously European product marketing manager, is taking

on the role of European PR manager based in Paris. He replaces John

Pierre le Calvez who left in June. The job had been temporarily filled

by Theresa Wermelskirchen, Apple’s PR manager for Central Europe.



Vallee will report to the European director of marketing, Nigel Turner,

who is based in England. Vallee’s brief is to oversee the 12-strong

European press office and implement a pan-European PR programme. He will

also brief IT analysts working on market research reports.



Earlier this month, Apple stunned the IT world by setting up an alliance

with arch-rival Microsoft which is investing pounds 95 million in the

company. The two firms have also agreed to co-operate on certain

technology ventures.



In return, Apple has agreed to drop its lawsuit alleging that Microsoft

copied Macintosh’s operating system when it designed its Windows

software.



Apple has suffered from stiff competition and is struggling to contain

huge losses. Earlier this year it cut almost a third of its

13,400-strong workforce in the second restructuring in less than a

year.



There were hopes that the group would return to profit this autumn, but

these were dashed a few weeks ago when the company warned it expects to

report another loss in the fourth quarter.



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