US computer company Apple has appointed Philippe Vallee as head of
A spokesman for the company said Vallee, who is on holiday, may decide
to review the group’s continental PR agency needs. Apple currently uses
Burson-Marsteller on a project basis on the continent. If a review takes
place, it is not expected to affect Apple’s UK PR agency, Bite.
Vallee, who was previously European product marketing manager, is taking
on the role of European PR manager based in Paris. He replaces John
Pierre le Calvez who left in June. The job had been temporarily filled
by Theresa Wermelskirchen, Apple’s PR manager for Central Europe.
Vallee will report to the European director of marketing, Nigel Turner,
who is based in England. Vallee’s brief is to oversee the 12-strong
European press office and implement a pan-European PR programme. He will
also brief IT analysts working on market research reports.
Earlier this month, Apple stunned the IT world by setting up an alliance
with arch-rival Microsoft which is investing pounds 95 million in the
company. The two firms have also agreed to co-operate on certain
In return, Apple has agreed to drop its lawsuit alleging that Microsoft
copied Macintosh’s operating system when it designed its Windows
Apple has suffered from stiff competition and is struggling to contain
huge losses. Earlier this year it cut almost a third of its
13,400-strong workforce in the second restructuring in less than a
There were hopes that the group would return to profit this autumn, but
these were dashed a few weeks ago when the company warned it expects to
report another loss in the fourth quarter.