Olympic athlete Sally Gunnell has brought in Omer-Li Cohen Public
Relations to launch her chain of fitness centres, Sally Gunnell’s Fit
Stops. Gunnell, who runs her last race in Gateshead on Sunday, announced
her retirement from athletics in August. The gyms are designed to
attract people who are intimidated by the ’headbands, mirrors, posers
and gasping weight-lifters’. The first two Fit Stops are currently being
built in Sutton and Tunbridge Wells and are due to open in December.
Omer-Li Cohen will devise individual strategies to be implemented and
managed in-house and co-ordinate sponsorship and joint promotions with
suppliers and retailers.