Barclays Unicorn banks on Lansons for IFA work

Barclays Unicorn, the unit trust division of Barclays Asset Management, has appointed Lansons Communications to handle its relations with independent financial advisors. Unicorn has traditionally sold to Barclays’ banking customers but doesn’t want to be fenced into this route of selling.

Barclays Unicorn, the unit trust division of Barclays Asset

Management, has appointed Lansons Communications to handle its relations

with independent financial advisors. Unicorn has traditionally sold to

Barclays’ banking customers but doesn’t want to be fenced into this

route of selling.



Lansons, which had already undertaken some minor project work, won the

account last month without a pitch. The appointment marks an increase in

Unicorn’s PR activity as it attempts to improve on the two per cent of

products it sells through IFAs. Around 50 per cent of all unit trusts

are sold through IFAs.



Di Skidmore, head of PR and internal communications at Barclays Unicorn,

said: ’Traditionally our PR has concentrated on our retail banking

customers but Lansons have close links with the IFA press and an

understanding of the whole market.’



Barclays Unicorn has 550,000 account holders with pounds 6 billion under

management.



Last February Unicorn was taken out of Barclays’ UK banking operation

into Asset Management and was given a dedicated in-house PR team.



Lansons managing partners Tony Langham and Clare Parsons have sold six

per cent of their share in the agency to account directors Ian Williams

and Shirley Hatherton and account manager Emma Chilvers. Langham and

Parsons now hold 75 per cent.



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