The Millennium Commission, the body which distributes Lottery money
to the Dome at Greenwich, charities and building projects, has
shortlisted seven agencies for its pounds 1 million PR account.
The agencies understood to be on the shortlist are an eclectic mix:
Countrywide Porter Novelli; Dewe Rogerson; a team from Abbott Mead
Vickers including PR agency Fishburn Hedges; design agency Wolff Olins;
healthcare, issues and lifestyle agency Munro and Forster
Communications; McCann Erickson, and Citigate Communications Group and
its design agency Lloyd Northover.
Angela Salt, head of press and communications, said the account will
involve designing a corporate identity and logo for the commission.
’It’s a very disparate portfolio of work, from urban regeneration in
Birmingham, to church halls in Cornwall. We want a wider audience to
understand what the Lottery money has done.’
The Commission is well known for its involvement with the Greenwich
dome, but its work on building projects including urban regeneration,
and funding individuals to work with charities on new projects, is not
as well publicised.
Salt said the Commission wants a ’unifying icon’ for all its
The account being tendered involves a three-month trial with a maximum
three year contract. Fees could total pounds 1 million over three
The Commission employs an in-house team of five press and communications
staff headed by Salt, who reports to Mike O’Connor, director of policy
and corporate affairs. He oversees policy, personnel awards, press and
The Commission is one of five bodies which distribute Lottery money.
The others are the Charities Board, the Heritage Board, The Arts Council
and the Sports Council.
Salt expects the Commission to channel pounds 1 billion into
construction and regeneration projects. It needs to raise a similar
amount from corporate sponsors.
Companies such as Orange and Scottish and Newcastle have already
committed to local projects.