Seven agencies listed for pounds 1m Lottery jackpot

The Millennium Commission, the body which distributes Lottery money to the Dome at Greenwich, charities and building projects, has shortlisted seven agencies for its pounds 1 million PR account.

The Millennium Commission, the body which distributes Lottery money

to the Dome at Greenwich, charities and building projects, has

shortlisted seven agencies for its pounds 1 million PR account.



The agencies understood to be on the shortlist are an eclectic mix:

Countrywide Porter Novelli; Dewe Rogerson; a team from Abbott Mead

Vickers including PR agency Fishburn Hedges; design agency Wolff Olins;

healthcare, issues and lifestyle agency Munro and Forster

Communications; McCann Erickson, and Citigate Communications Group and

its design agency Lloyd Northover.



Angela Salt, head of press and communications, said the account will

involve designing a corporate identity and logo for the commission.

’It’s a very disparate portfolio of work, from urban regeneration in

Birmingham, to church halls in Cornwall. We want a wider audience to

understand what the Lottery money has done.’



The Commission is well known for its involvement with the Greenwich

dome, but its work on building projects including urban regeneration,

and funding individuals to work with charities on new projects, is not

as well publicised.



Salt said the Commission wants a ’unifying icon’ for all its

activities.



The account being tendered involves a three-month trial with a maximum

three year contract. Fees could total pounds 1 million over three

years.



The Commission employs an in-house team of five press and communications

staff headed by Salt, who reports to Mike O’Connor, director of policy

and corporate affairs. He oversees policy, personnel awards, press and

communications.



The Commission is one of five bodies which distribute Lottery money.



The others are the Charities Board, the Heritage Board, The Arts Council

and the Sports Council.



Salt expects the Commission to channel pounds 1 billion into

construction and regeneration projects. It needs to raise a similar

amount from corporate sponsors.



Companies such as Orange and Scottish and Newcastle have already

committed to local projects.



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