US-based Delta Air Lines has appointed Corrie Shanahan as manager
for international corporate communications.
Shanahan has been acting manager for the past eight months, following
the departure of Dean Breest.
The role’s responsibilities include internal and external communications
in Europe and Asia. From London, Shanahan supplies strategic advice and
publicity materials to Delta’s marketing departments in 26 cities
throughout Asia and Europe.
Shanahan will report to Todd Clay, Delta’s Atlanta-based regional
manager of corporate communications. In turn, he reports to Bill Berry,
Delta’s director of corporate communications.
Shanahan joined Delta as assistant manager in October, after two years
as a journalist with American television channel NBC News and four years
Clay said Shanahan’s worldwide media experience will help Delta to move
its international media relations programme to a higher level.
Shanahan said she would particularly target broadcast media in order to
raise the airline’s profile.
’We want to get a more uniform message throughout the European market,
and get people used to Delta as a global airline rather than an American
domestic airline,’ she said.
Delta retains Ketchum for public relations work in the US and uses Scope
Ketchum on a project basis in the UK. The airline appointed Saatchi and
Saatchi to handle its pounds 62.5 million global advertising account in