Yakult nears appointment of consumer agency as four agencies are shortlisted

Yakult is set to select a consumer PR agency this week, from a shortlist of four.

PR agency selection: Yakult
PR agency selection: Yakult

The brief will cover Yakult’s comms work through 2010. The search for a new agency comes in order for PR to be more closely aligned with Yakult’s above the line communications.

The pitch process is now complete. It is not known which agencies have pitched for the brief including whether the incumbent Trimedia has re-pitched.

The pitch process is being managed by PR manager Judith Mann.

Trimedia recently helped launch Love Your Gut Week for Yakult on 24 to 30 August.

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