DIARY: Spare a thought for Paul Mackender ...

Spare a thought for Paul Mackender, who has just joined Nottingham-based Audax Communications. So keen was MD Rosie Featherstone to trumpet his appointment that she, not unusually, sent PR Week a press release and accompanying photo. Less predictably, Mackender, formerly with Penn Communications, takes up just two paragraphs of the release, while Featherstone’s Labrador Toby, who, it seems, accompanies her to work, consumed five pars and is also star of the photo. It is, as they say, a dog’s life.

Spare a thought for Paul Mackender, who has just joined Nottingham-based

Audax Communications. So keen was MD Rosie Featherstone to trumpet his

appointment that she, not unusually, sent PR Week a press release and

accompanying photo. Less predictably, Mackender, formerly with Penn

Communications, takes up just two paragraphs of the release, while

Featherstone’s Labrador Toby, who, it seems, accompanies her to work,

consumed five pars and is also star of the photo. It is, as they say, a

dog’s life.



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