DIARY: Bang goes another dodgy promotion

Virgin Records’ A&R men are still reeling from an explosive PR stunt by house music group The Future Sounds of London.

Virgin Records’ A&R men are still reeling from an explosive PR stunt by

house music group The Future Sounds of London.



Anxious to flag their new album, the band sought the advice of BT’s

former corporate comms manager Alex Royffe who left BT last week.

Royffe, BT’s least conventional PR man plans to set up his own

entertainment and publicity outfit, The Purple Organisation.



Royffe’s less than subtle PR tactic was to dress up four actors as SAS

soldiers, arm them with real machine guns and set up a deafening

explosion in the car park.



The actors charged into the A&R meeting, firing blanks at the astonished

executives. ‘There was ‘complete shock for 20 seconds and then nervous

laughter,’ says Royffe.



The new agency has lots more wacky stunts up its sleeve, Royffe tells

me. ‘We can land a UFO in Hyde Park and have aliens come out of it,’ he

says.



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