DIARY: When it comes to winning job interviews, this boy’s got it in the bag

Hot on the heels of our recent advice that emblazoning multi-coloured sheep on an application letter is not the best way to get into PR (PR Week, 14 June) here are two more invaluable job-seeker tips:

Hot on the heels of our recent advice that emblazoning multi-coloured

sheep on an application letter is not the best way to get into PR (PR

Week, 14 June) here are two more invaluable job-seeker tips:



1. Wear a bag on your head.



2. Lead a double life.



These ploys worked swimmingly for Rupert Mathias, who recently landed an

account assistant job at Mark Borkowski PR, after an intensive seven-

month lobbying campaign.



Mathias, formerly promotions and marketing manager at London’s Prince

Charles Cinema, first kicked off his historic offensive in the persona

of a certain ‘Kev’.



For the uninitiated, Kev had long been a cult figure among London movie-

goers due to the pithy reviews - and revelations about his personal life

and Leicester City FC - with which, in a broad Midlands accent, he daily

peppered the Prince Charles’ recorded programme.



Kev deluged Borkowski with correspondence, much of which - including his

CV - was written on brown paper bags. He also winged over scores of

passionate fan letters that devoted callers to the cinema programme sent

in at the rate of 20 each week.



After three months of Kev-exposure, the real Rupert Mathias started

lobbying Borkowski, although in a slightly more conventional manner,

such as - can you believe it? - sending in a CV on normal paper.



When Borkowski offered to interview both men, Kev made another singular

move. He said he could only make one particular interview time, that

was, funnily enough an hour after Mathias was due, and, furthermore,

insisted that shyness dictated he wear a paper bag on his head.



Ever flexible, Borkowski ceded to the requests. Mathias arrived and,

before whipping into the loo to change into a little brown paper number,

did a good line in being a straight-forward sort of PR guy. On returning

as Kev he promptly debagged.



Borkowski reports: ‘I was flabbergasted. We had a laugh and he outlined

his strategy of attack. It was carefully laid out and he had done a lot

of serious research into the company.



‘I haven’t unleashed Kev on a client yet, but there’s bound to be one

he’ll fit exactly.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in