Hot on the heels of our recent advice that emblazoning multi-coloured
sheep on an application letter is not the best way to get into PR (PR
Week, 14 June) here are two more invaluable job-seeker tips:
1. Wear a bag on your head.
2. Lead a double life.
These ploys worked swimmingly for Rupert Mathias, who recently landed an
account assistant job at Mark Borkowski PR, after an intensive seven-
month lobbying campaign.
Mathias, formerly promotions and marketing manager at London’s Prince
Charles Cinema, first kicked off his historic offensive in the persona
of a certain ‘Kev’.
For the uninitiated, Kev had long been a cult figure among London movie-
goers due to the pithy reviews - and revelations about his personal life
and Leicester City FC - with which, in a broad Midlands accent, he daily
peppered the Prince Charles’ recorded programme.
Kev deluged Borkowski with correspondence, much of which - including his
CV - was written on brown paper bags. He also winged over scores of
passionate fan letters that devoted callers to the cinema programme sent
in at the rate of 20 each week.
After three months of Kev-exposure, the real Rupert Mathias started
lobbying Borkowski, although in a slightly more conventional manner,
such as - can you believe it? - sending in a CV on normal paper.
When Borkowski offered to interview both men, Kev made another singular
move. He said he could only make one particular interview time, that
was, funnily enough an hour after Mathias was due, and, furthermore,
insisted that shyness dictated he wear a paper bag on his head.
Ever flexible, Borkowski ceded to the requests. Mathias arrived and,
before whipping into the loo to change into a little brown paper number,
did a good line in being a straight-forward sort of PR guy. On returning
as Kev he promptly debagged.
Borkowski reports: ‘I was flabbergasted. We had a laugh and he outlined
his strategy of attack. It was carefully laid out and he had done a lot
of serious research into the company.
‘I haven’t unleashed Kev on a client yet, but there’s bound to be one
he’ll fit exactly.’