NEWS: PR EUROPE

BELFAST: IDB seeks German PR

BELFAST: IDB seeks German PR



The Industrial Development Board for Northern Ireland is looking for a

PR and marketing agency in Germany to help attract inward investment to

the province. The board has retained Shandwick in Bonn since 1990 but is

statutorily obliged to offer the contract for re-tender. Working with

the IDB’s office in Dusseldorf, the selected agency will be expected to

liaise with the press and opinion formers, arrange business seminars and

produce a newsletter. The contract is worth around pounds 260,000 in

fees over two years with a possible extension of up to one year. The

deadline for applications is 29 July.



MILAN: Ketchum to raise Campari profile



Drinks producer Grupo Campari has appointed Ketchum to raise its

corporate profile in the Italian business media. The group, which owns

the Campari, Cynar and Glenfiddich brands, previously retained Bonaparte

48. The four-strong account team will be led by Ketchum’s vice president

Fabio Magrino.



FRANKFURT: MS&L buys Backhaus



Manning Selvage and Lee has bought independent agency Backhaus Togotzes

and Partner and merged the company with its German branch. The new firm,

to be called Backhaus Togotzes/Manning Selvage and Lee, will have a

staff of 24 and a combined fee income of DM4 million (pounds 1.7

million). BT&P was formed in 1993 by former Burson-Marsteller directors

Jurgen Togotzes and Erika Backhaus. Togotzes becomes chairman of the

agency while Backhaus will be creative director. Michael Martell, MS&L’s

deputy managing director, becomes managing director.



PRAGUE: Intel picks MMD for product push



Microprocessor manufacturer Intel has hired MMD to promote its products

to computer companies in the Czech Republic. MMD will lead an events and

press relations drive to show the effectiveness of Intel’s computer

chips and their compatibility with different computer brands. ‘We will

try to raise the profile of Intel as an enabler in the industry and show

how it can help businesses move forward,’ said MMD general manager Wendy

Walker.



STOCKHOLM: Ritka wins Boehringer pitch



Boehringer Ingelheim, the German pharmaceutical and chemicals company,

has handed its PR account to Ritka Kommunikation following a pitch

against Vox and Andreasson Public Relations. Ritka will provide media

relations and events support for product launches, starting with the

ginseng stimulant Aruna in September. Excluding project work, the

account is worth SKr360,000 (pounds 35,000) a year in fees.



BERLIN: EasyJet considers new PR route



EasyJet, the cut-price UK airline, is considering hiring a PR

consultancy in Germany. The company approached Trimedia’s Berlin branch

last week, fuelling speculation that it will launch a service between

the German capital and Luton Airport. Public relations executive Karen

Hedges confirmed that EasyJet hoped to start a new European route within

the next two months but stressed that a PR agency would only be hired

after the destination had been decided.



edited by John-Pierre Joyce



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