Help the Aged has named Betty McBride as its new head of media
McBride, who currently holds the same title at international development
charity Voluntary Service Overseas, joins Help the Aged later this month
as head of its ten-strong PR and media relations team.
She replaces Amanda Barnes, a former Save the Children press office
chief, who has become a freelance but who continues to work part-time as
Help the Aged’s international press officer.
McBride, who trained as a journalist and has worked as a BBC documentary
director, said she aimed to increase the profile of Help the Aged by
raising the profile of the press and PR team.
‘I think the regional coverage Help the Aged gets must be some of the
finest in the world,’ she said.
‘The charity is a centre of excellence and we now need to develop
national coverage that reflects that.
‘They need someone in the engine room and I am a big engine room lady,’
McBride, who has headed VSO’s four-strong media relations unit since
early last year, is succeeded by VSO press officer Simon Watts.