Prima, Burson-Marsteller’s specialist regulation consultancy, could be
spun out of the group in a management buyout as B-M’s worldwide
restructuring gathers pace.
Originally part of City and Corporate Counsel which was absorbed by B-M
in 1991, Prima gives advice to companies on regulatory issues in the UK
The consultancy, whose clients include Glaxo Wellcome and British Gas,
has eight staff headed by MD Roger Liddle.
B-M’s UK chief executive Alison Canning explained that the reform of B-
M’s global structure into practice areas, begun in April, left a number
of subsidiaries, including Prima, without a clear role.
‘We are having to find out how to fit some companies in with the new
structure,’ she said, adding that a management buyout was under
A restructuring of Prima’s share ownership was also a possibility, she