The Health Education Board for Scotland is searching the PR market for
its first retained agency to help support health promotion campaigns.
Funded by the Scottish Office’s home and health department and working
with 15 local health boards across Scotland, the HEBS manages health
awareness campaigns directed through the health service, schools,
employers and the voluntary sector. Recent campaigns have included
advice and information on smoking, physical exercise, eating, drugs and
Head of public affairs Martin Raymond explained that the board needed
additional resources to support the work of its public relations and
advertising department which employs just four staff.
‘We felt it would be better to approach PR in a more co-ordinated way,’
said Raymond. ‘We have a lot of projects running and a lot of good
stories coming out of them which we can’t always get to the press. An
agency would supplement our internal staff and extend the reach of
coverage to different audiences.’
Raymond declined to reveal what proportion of the HEBS’s budget had been
allocated to agency fees, although he said total spend on
communications, including advertising, is around pounds 2 million a
He added that the board was looking for an agency with experience of
working with Scottish media but that it wouldn’t necessarily insist on
picking an agency based in Sotland.