NEWS: Scottish HEB in hunt for first retained PR agency

The Health Education Board for Scotland is searching the PR market for its first retained agency to help support health promotion campaigns.

The Health Education Board for Scotland is searching the PR market for

its first retained agency to help support health promotion campaigns.



Funded by the Scottish Office’s home and health department and working

with 15 local health boards across Scotland, the HEBS manages health

awareness campaigns directed through the health service, schools,

employers and the voluntary sector. Recent campaigns have included

advice and information on smoking, physical exercise, eating, drugs and

sexual health.



Head of public affairs Martin Raymond explained that the board needed

additional resources to support the work of its public relations and

advertising department which employs just four staff.



‘We felt it would be better to approach PR in a more co-ordinated way,’

said Raymond. ‘We have a lot of projects running and a lot of good

stories coming out of them which we can’t always get to the press. An

agency would supplement our internal staff and extend the reach of

coverage to different audiences.’



Raymond declined to reveal what proportion of the HEBS’s budget had been

allocated to agency fees, although he said total spend on

communications, including advertising, is around pounds 2 million a

year.



He added that the board was looking for an agency with experience of

working with Scottish media but that it wouldn’t necessarily insist on

picking an agency based in Sotland.



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