Mindscape, the ailing US-based consumer software company, is investing
in a PR drive to help restore UK profitability.
The Californian firm, now owned by British media group Pearson,
recruited Peter Noble PR last week on a pounds 100,000-fee contract to
gain coverage for the company and its titles in the non-specialist
Peter Noble was handed the business for Mindscape’s games and lifestyle
consumer software following its project work for the interactive CD-ROM
Dogz: Your Computer Pet in March.
The agency’s first task is to launch another artificial intelligence
game Catz: Your Computer Pet, working with the Cats Protection League
and targeting a range of media including women’s titles.
It will also be called on to promote any of Mindscape’s 25-35 new titles