NEWS: Finance group Liberty revamps PR operation

Liberty International Holdings, the financial services to retail group, is shaking up its PR operations.

Liberty International Holdings, the financial services to retail group,

is shaking up its PR operations.



The chief executive of Liberty International’s new pensions venture,

Blake Dempster, revealed that Liberty International Holdings is

reviewing its contract with Lowe Bell Consultants.



Lowe Bell has been managing corporate PR for the company - the

international arm of South African-owned insurance giant Liberty Life.



The group owns Capital Shopping Centres, which includes Lakeside and

Newcastle’s Metro Centre, and the commercial property company Capital

and Counties.



Meanwhile Dempster’s financial PR adviser, Holmes and Marchant Counsel,

has also stopped working on the pounds 100,000-fee contract for Liberty

International Pensions.



The agency won the PR account just two months ago to help prepare the

pensions company for an October launch (PR Week, 17 May).



Dempster denied the agency had been suspended, saying: ‘We are waiting

for a couple of months. We don’t want to run up a big bill now.They are

still our advisers,’ he said.



Dempster said he is in talks with additional corporate PR firms to

manage the company pensions side of the business, a process Holmes and

Marchant is advising on.



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