Borkowski plots PR drive for TGI Friday after court battle

Borkowski is plotting a PR drive to reinvigorate client TGI Friday, after the restaurant chain was fined £30,000 by Westminster Council for breaching six food hygiene laws.

Borkowski MD Larry Franks said that it was implementing a crisis management strategy to deal with media enquiries following a court case this week. The case came after environmental health officers acting for Westminster Council closed the Bedford Place restaurant for six days last July. The restaurant is now under different management and TGI Friday has spent more than £400,000 improving the kitchen and restaurant.

‘TGI Friday takes its Health and Safety obligations very seriously. It did not shy away from interviews and has tackled every enquiry. It is a leading example in London life,’ said Franks.

He declined to provide details of the campaign, which is still in the planning stages. However Franks said that it would demonstrate that significant changes and investment have been made.

Borkowski has worked with TGI Friday for three years.

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