BORDER LINES: PARIS - Harvard unifies Unisys’ French PR

Computer systems and services group Unisys has appointed Harvard PR to handle its public relations in France. Communications across France was previously handled by two agencies. Clonday represented Unisys’ Global Customer Services Group and Point Virgule handled PR for the Computer Systems Group (PR Week, 24 April). The consolidation of French PR into one agency reflects Unisys’ communications strategy across Europe. It is currently in the process of reviewing its UK PR accounts into one agency (PR Week, 17 April) in an attempt to deliver consistent messages.

Computer systems and services group Unisys has appointed Harvard PR

to handle its public relations in France. Communications across France

was previously handled by two agencies. Clonday represented Unisys’

Global Customer Services Group and Point Virgule handled PR for the

Computer Systems Group (PR Week, 24 April). The consolidation of French

PR into one agency reflects Unisys’ communications strategy across

Europe. It is currently in the process of reviewing its UK PR accounts

into one agency (PR Week, 17 April) in an attempt to deliver consistent

messages.



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