Hitachi Data Systems, the computer business of electrical group
Hitachi, has appointed Weber Group Europe to handle its UK and
Weber pitched against Fleishman-Hillard for the business which is
believed to carry a budget in excess of pounds 250,000. Incumbent
Brodeur A-Plus did not repitch.
Weber was appointed by Hitachi Data Systems’ European manager of
marketing communications Linda Duffy who assumed the European role in
January having previously been UK programmes manager at the company.
The agency will handle communications across the UK, France, Denmark,
Norway, Sweden, Switzerland and Israel. Overall strategy and UK
implementation will be handled at Weber’s London office by deputy
managing director Cathy Pittham and a team of five.
Weber’s appointment is part of a fundamental change in communications
strategy adopted by Hitachi Data Systems as it attempts to raise
awareness of its brand and products among corporate customers.