Negotiations have begun on a formula to charge PR agencies for
photocopying magazines, books and periodicals.
The IPR and PRCA have agreed to question a sample of their members to
find out how many photocopies the average PR agency makes.
They will then negotiate a standard charge with the Copyright Licensing
Agency (CLA), which represents book, magazine and periodical publishers,
including PR Week’s publisher Haymarket Publishing. The charge is likely
to be based on a fee per consultant.
Once a formula is agreed, PR agencies which do not have a CLA licence to
copy its members’ publications, will have to apply for one, or face
legal action. Agencies can choose to accept the negotiated formula or
negotiate their own charging formula with the CLA.
The CLA was set up in 1984 and represents 1,500 UK publishers and, via
an international network of copyright agencies, publishers from 16
other, mostly English-speaking, countries. It has already licensed all
schools and universities, and negotiated charging formulas for members
of the Law Society and the Association of the British Pharmaceutical
The Newspaper Licensing Agency, which represents regional and national
newspapers, failed to negotiate a formula with the PR industry last year
and is due to be taken to copyright tribunal by the IPR and PRCA in the
CLA business development and marketing manager Roger Bull is leading
negotiations with the PR industry. ’Copyright tribunal is not a route we
want to go down,’ he said.