Jackie Cooper PR has ended its nine year relationship with Playtex,
which saw it launch the celebrated Wonderbra ’Hello Boys’ campaign in
The move comes as a result of the growing conflict of interest between
Playtex and hosiery manufacturer Pretty Polly - another Jackie Cooper PR
client - which is about to launch an underwear range .
Pretty Polly - a sister Sara Lee company to Playtex - is due to launch
its new range of lingerie, Niks, with a pounds 3 million campaign in the
autumn, and last month it appointed GGT to handle its advertising.
Jackie Cooper PR will finish work on the Wonderbra account in September,
and will help in the selection of a new agency if Playtex decide to
continue to source PR externally.
John Dixey, managing director of Playtex, said: ’Jackie Cooper PR has
worked with both ourselves and Pretty Polly for a number of years.
Unfortunately the recent conflict of interest between both companies has
forced this decision upon us.’
He added that in nine years of working with Jackie Cooper PR, Playtex
has seen a 300 per cent increase in turnover.
Brian Duffy, current managing director of Pretty Polly, was previously
managing director of Playtex where he was responsible for the Wonderbra
campaign. This latest collaboration with Jackie Cooper PR and GGT’s
creative director Trevor Beattie reunites the team responsible for the
Wonderbra campaign, the PR side of which generated news coverage on the
back of the campaign’s controversial images.