DIARY: Vital boss has living proof that he can deliver

Jeremy Eaton, MD of Midlands agency Vital PR, has always been dedicated to his job. But last week he pushed the limits of dedication into the realm of downright devotion.

Jeremy Eaton, MD of Midlands agency Vital PR, has always been

dedicated to his job. But last week he pushed the limits of dedication

into the realm of downright devotion.



At 1am last Friday Eaton rushed his heavily pregnant wife, Rachel, to

hospital after she began to feel contractions. However the couple were

sent home after hospital staff decided the birth was still some way

off.



Back at the house, Rachel took a bath and things started to speed up

dramatically.



Eaton rang the hospital and rushed straight back to help his wife. Their

daughter, Freya, was born at 4.30 am, delivered single-handedly by Eaton

after the midwife and ambulance had failed to arrive. They had gone to

the couple’s old address, vacated a month previously, and only appeared

at 5am, just in time to cut the umbilical cord.



A shell-shocked Eaton still managed to make it to the office for a 9am

meeting with two clients and a gaggle of trade journalists. Vital

account handler Laurence Phillips, who has rung me to nominate Eaton as

boss of the year, observes: ’He was a little bit ashen, I have to say.’

A little bit?



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