DIARY: How Feast for Peace became a PR war zone

A spat has broken out between two PR agencies over a benefit event for charity War Child, of all things. Joplin and Spin Media are squabbling over last weekend’s Feast for Peace initiative, which saw about 100 restaurants across the country hosting nosh-ups in aid of the charity.

A spat has broken out between two PR agencies over a benefit event

for charity War Child, of all things. Joplin and Spin Media are

squabbling over last weekend’s Feast for Peace initiative, which saw

about 100 restaurants across the country hosting nosh-ups in aid of the

charity.



Two Manchester restaurants, the Reform and Barca - both Spin Media

clients -agreed to take part in Feast for Peace, but pulled out a few

days before the weekend.



War Child had organised for French celebrity chef Jean-Christophe

Novelli to mingle among guests at the Reform while Barca, which is owned

by Simply Red frontman Mick Hucknall, was to dazzle Mancunian foodies

with TV celebs from Coronation Street,City Central and The Cops.



Andrea Nelson, co-founder of Joplin, which is promoting the initiative,

is furious. ’The Reform and Barca have had a lot of publicity on the

back of this. It doesn’t look good for War Child,’ she splutters.



Spin Media MD, Andy Spinoza, says the charity failed to give his clients

enough warning of the event, by which time neither restaurant could

accomodate it. Barca, for example, was given six days notice.



The charity buck obviously stops with PR these days.



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