DIARY: When it comes to global networks, home is where Bell’s PR heart is

Lord Bell faced the challenge of giving a talk on global communications to assorted members of the International Public Relations Association (IPRA) last week.

Lord Bell faced the challenge of giving a talk on global

communications to assorted members of the International Public Relations

Association (IPRA) last week.



He has risen to the giddiest heights of his profession in the UK but to

my knowledge has never taken much interest in building a global PR

network a la Burson-Marsteller or Hill and Knowlton.



He made a convincing argument for mono-national agencies to IPRA. ’The

trouble with international networks is that there are six offices making

money and 48 losing it, which creates conflict, a tension between them

and us.’



He says the B-Ms and H&Ks of this world have grown into their present

shape in response to misguided client demand, rather than according to

what works best.



But perhaps Bell’s chief reason for not joining his peer, Lord

Chadlington, in building an international behemoth is a dislike of

business travel.



Earlier in his career, as international chairman of Saatchi and Saatchi,

Bell found himself travelling to an endless round of unproductive

meetings in exotic locations. A meeting with the country manager the

first night; then meeting separately with their biggest client the next;

then a meeting with the country manager to relate the client’s

complaints before heading home, never to set eyes on said country

manager again.



These days, with two young children, there’s all the more reason for

staying at home.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.