COMMENT PLATFORM: Leave financial PR to the professionals - Financial PR agencies which aren’t able to offer strategic advice at all levels won’t survive long in today’s market , says Dick Saunders

We all know what financial PR companies are about: the dimmer sort of retired army officer, with the carnation in the buttonhole and the gin and tonic ever to hand, hand in glove with a reptilian elite who specialise in something called the Friday night drop. Oh, and a few hot tips from inside the market for when the lunchtime conversation starts to pall.

by DICK SAUNDERS, a director of Cardew and

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