EDITORIAL: Winners in the acquisition stakes

The consolidation of the world’s PR supergroups continues this week with the announcement that US media group Omnicom is poised to buy advertising group Abbot Mead Vickers. While advertising driven, the acquisition widens the gap even further between Omnicom, as owner of the world’s largest PR grouping, and its nearest rival Interpublic.

The consolidation of the world’s PR supergroups continues this week

with the announcement that US media group Omnicom is poised to buy

advertising group Abbot Mead Vickers. While advertising driven, the

acquisition widens the gap even further between Omnicom, as owner of the

world’s largest PR grouping, and its nearest rival Interpublic.



It also lands a handful of strong medium-sized agencies including

Fishburn Hedges, Freud Communications and Aurelia PR in the lap of

Communications Consulting Worldwide. To date Omnicom has been true to

its word and retained the autonomy of its PR brands. However, this

latest merger could prove a happy accident for Fleishman-Hillard, which

has actively been looking at building its UK critical mass for some

time. Having failed to secure a deal so far, it may need to look no

further than its newly acquired cousins.



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