ANALYSIS: Public Awareness - Repairing the UK stake in the world meat market. The lifting of the European ban on British beef is a victory for the Meat and Livestock Commission, but the hard work of persuading consumers to buy meat again is yet to come

With this week’s lifting of the 1996 ban on exporting British beef, the UK meat marketing industry is turning its energies to the task of restoring consumer confidence in its products at home and abroad.