BORDER LINES: PARIS: SRRP to promote hi-tech exhibition
SRRP has won a competitive pitch to promote a new international
hi-tech exhibition, the Forum des Hautes Technologies, which is
scheduled to be held in Paris next February. The agency will handle all
media relations for the exhibition, which will showcase 200 companies.
The forum was set up earlier this year by 40 firms, including computer
giants Microsoft and IBM, as an alternative to France’s more established
IT exhibition, IT Comdex. SRRP’s account team will be headed by director
Philippe Gaspard. Gaspard joined the agency earlier this year from Text
100, where he handled PR for IT Comdex.