BORDER LINES: PARIS: SRRP to promote hi-tech exhibition

SRRP has won a competitive pitch to promote a new international hi-tech exhibition, the Forum des Hautes Technologies, which is scheduled to be held in Paris next February. The agency will handle all media relations for the exhibition, which will showcase 200 companies. The forum was set up earlier this year by 40 firms, including computer giants Microsoft and IBM, as an alternative to France’s more established IT exhibition, IT Comdex. SRRP’s account team will be headed by director Philippe Gaspard. Gaspard joined the agency earlier this year from Text 100, where he handled PR for IT Comdex.