FRANKFURT: Metallbank has hired Hunzinger Information to promote
its flotation on the Frankfurt stock exchange.
Hunzinger won the account without a competitive pitch last week. Fees
are around pounds 180,000 for the contract period which expires at the
end of February.
The agency will handle the company’s media relations over the period,
initially targeting coverage in the financial newspapers and then
putting the focus on analysts in a bid to raise the value of the bank’s
Frankfurt-based Metallbank specialises in finance capital for small and
Explaining Hunzinger’s brief, Metallbank managing director Lothar Mark
said: ’We want to expand our business, get a bigger name in the
community and let other people know about our success.’
The bank reported profits of pounds 98 million for the year to the end
of September 1998.