INTERNATIONAL: European firms win more business press coverage

PARIS: Coverage of US companies in the European and US business press decreased this year in favour of European firms, according to a survey published last week.

PARIS: Coverage of US companies in the European and US business

press decreased this year in favour of European firms, according to a

survey published last week.



The report was conducted by members of global network Public Relations

Organisation International and compiled by Paris-based member firm

Information et Entreprise. This is PROI’s third annual business coverage

survey.



It showed that US companies gained 35 per cent of overall coverage, down

from a 38 per cent share last year. UK and French companies also lost

relative column inches compared with last year.



Meanwhile, journalists’ interest in German firms increased from 12 per

cent to almost 18 per cent. Coverage of Belgian, Swiss and Spanish

companies also increased.



The survey also examined relative sectoral coverage. It found that the

number of articles on the car industry almost doubled this year.

Meanwhile, press interest in telecoms, mining and oil decreased.



PROI members in Europe and the US studied articles in leading business

newspapers in their respective countries over April and May this year.



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