Infogrames hires MS&L for UK work

French video games developer Infogrames Entertainment has appointed Manning Selvage and Lee to handle its UK corporate PR.

French video games developer Infogrames Entertainment has appointed

Manning Selvage and Lee to handle its UK corporate PR.



The account was won without a competitive pitch two weeks ago. MS&L

replaces incumbent agency Edelman PR Worldwide.



The agency will seek to raise the profile of the games specialist in the

UK business and financial press. Infogrames bought French software

developer Ocean Software in 1996.



MS&L will also work with the company to develop a corporate brand to

encompass its drive into other forms of entertainment like its

partnership in video games TV channel Game One.



MS&L account director Dave Bennett said: ’Infogrames is widely

recognised in Europe as the leader in the interactive entertainment

industry, and we’re going to help raise the awareness of their success

and vision in the UK.’



Talk Loud PR continues to handle PR support for Infogrames’ video game

titles, which include games for the Sony PlayStation, Nintendo 64 and PC

formats.



For 1997-98 Infogrames reported a turnover of pounds 163 million with a

339 per cent year-on increase in profits to pounds 9.3 million. Its

biggest video game titles are Mission: Impossible, Heart of Darkness and

V-Rally.



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