Sefton Borough appoints DTW

The Metropolitan Borough of Sefton has appointed Guisborough-based agency DTW to carry out a three-month, pounds 30,000 audit of its communications. DTW, which was hired after a four-way pitch, will prepare individual PR and marketing plans for each council department, and advise on whether the council should set up a communications department. Currently PR is managed by public information officer Peter Swarbrick, who works in chief executive Graham Haywood’s offices and reports directly to the chief executive, and a number of full or part-time marketing staff within each department.