PR firms would do well to educate the public about the reality of risk

What do you think are the chances of Peter Mandelson attracting a blockbuster expose of his life and works, especially since he hasn’t sued Punch over its ’revelations’ about his trip to Rio? If you think it’s a racing cert, let’s try something more difficult: when do you think this epic will appear? In five or ten years? Or, more likely, when it becomes more fashionable to treat New Labour like dirt rather than the Tories? If so, when do you think that will be?

by BERNARD INGHAM

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