Michael Humphrey and Partners to promote British Alpine Skiing

Sporting specialist agency Michael Humphrey and Partners (MH&P) has won the contract to promote British Alpine Skiing in the run-up to the British Land National Ski Championships in January next year. The European event is sponsored by the British Ski and Snowboard Federation, which has hired MH&P on a brief to raise the awareness and profile of the 1999 British Land Alpine Ski Team throughout the skiing World Cup, European and British championship events. Among the team’s members next year are Johnny Moulder Brown (above). The brief includes assisting the federation with media and sponsorship issues.

by JULIETTE GARSIDE

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