Sporting specialist agency Michael Humphrey and Partners (MH&P) has
won the contract to promote British Alpine Skiing in the run-up to the
British Land National Ski Championships in January next year. The
European event is sponsored by the British Ski and Snowboard Federation,
which has hired MH&P on a brief to raise the awareness and profile of
the 1999 British Land Alpine Ski Team throughout the skiing World Cup,
European and British championship events. Among the team’s members next
year are Johnny Moulder Brown (above). The brief includes assisting the
federation with media and sponsorship issues.
