STOP PRESS: Yahoo! picks Joe PR for two-month push

Internet search site and content provider Yahoo! has hired Joe Public Relations for a two-month campaign. The agency won the account without a pitch and there was no incumbent. Joe PR has been briefed to target the consumer technology press and telecommunications media promoting coverage of Yahoo’s new pay-as-you-surf service, Yahoo!Click. The service is provided in conjunction with BT, and a second facet of the account is to promote the company to the potential business partners.

by SIMON ELLERY

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