Internet search site and content provider Yahoo! has hired Joe
Public Relations for a two-month campaign. The agency won the account
without a pitch and there was no incumbent. Joe PR has been briefed to
target the consumer technology press and telecommunications media
promoting coverage of Yahoo’s new pay-as-you-surf service, Yahoo!Click.
The service is provided in conjunction with BT, and a second facet of
the account is to promote the company to the potential business