Four new offices created in Ericsson’s PR overhaul

Swedish communications company Ericsson is to create four regional PR teams in a review of its entire global in-house operation.

Swedish communications company Ericsson is to create four regional

PR teams in a review of its entire global in-house operation.



The move follows a management review. The PR offices will be located in

London, Hong Kong, Miami, and a fourth to be confirmed in North

America.



Ericsson’s head office will remain in Stockholm, Sweden.



The offices will oversee four market areas: Europe, Middle East and

Africa, Asia-Pacific, Latin America and North America. They will support

local corporate and product PR campaigns.



Ericsson press officer Helena Norrman said that existing PR teams could

be merged or expanded to create the four offices. In some areas jobs

will be cut. Currently, a global staff of around 200 support

communications for the local Ericsson companies which operate in 140

countries.



The move is designed to strengthen the company’s customer focus, by

switching the emphasis from product divisions to customer areas.



Senior communications vice president Lars Stilberg leads a team of five

corporate external relations staff in Stockholm, along with around 15

across different product divisions. He is also responsible for the

company’s worldwide PR staff.



Ericsson currently retains Edelman PR Worldwide for its global PR.



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