DIARY: Solgar changes the focus of National Eye Week in the twinkling of a PR person’s eye

The in-house PR department for Solgar Vitamins has been letting its zeal for coverage somewhat outweigh its grip on reality.

The in-house PR department for Solgar Vitamins has been letting its zeal

for coverage somewhat outweigh its grip on reality.



The team, it seems, marked last week’s National Eye Week, by issuing a

press release announcing that this year’s event was focusing on the link

between eye care and nutrition. It then went on to report work by US

researchers linking certain fruit and vegetables to eye health and, of

course, flagging up the importance of vitamins.



In fact, this year’s Eye Week did not focus on nutrition, but on fashion

and image and furthermore, the Eye Care Information Service, which backs

the week, tells me it does not sanction the American research Solgar

quoted, as there’s no indication that it’s been validated. Full marks

for trying, though.



Edited by Rebecca Dowman



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