The in-house PR department for Solgar Vitamins has been letting its zeal
for coverage somewhat outweigh its grip on reality.
The team, it seems, marked last week’s National Eye Week, by issuing a
press release announcing that this year’s event was focusing on the link
between eye care and nutrition. It then went on to report work by US
researchers linking certain fruit and vegetables to eye health and, of
course, flagging up the importance of vitamins.
In fact, this year’s Eye Week did not focus on nutrition, but on fashion
and image and furthermore, the Eye Care Information Service, which backs
the week, tells me it does not sanction the American research Solgar
quoted, as there’s no indication that it’s been validated. Full marks
for trying, though.
Edited by Rebecca Dowman