DIARY: Flinching fellows stop short of sterilisation story

It has everything a journalist could want: sex with animals, runaway fathers, life-saving operations, humour - even a MORI survey. But still the National Canine Defence League’s neutering campaign, which complements its UK-wide ‘Scooby Don’t’ advertising splurge, failed to raise a whimper in the press.

It has everything a journalist could want: sex with animals, runaway

fathers, life-saving operations, humour - even a MORI survey. But still

the National Canine Defence League’s neutering campaign, which

complements its UK-wide ‘Scooby Don’t’ advertising splurge, failed to

raise a whimper in the press.



Selena Makepeace, NCDL head of PR, who tells me that just one

photographer graced the photo-shoot for Diggery - the Great Dane star of

the ads - believes males squeamishness lies behind the silence.



‘When you mention castration to men they get very uncomfortable: I have

seen male journalists positively flinch and cross their legs. Normally,

our campaigns get very good national and regional coverage, whereas no

one wants to touch this one. I can’t believe it’s coincidental.’



Makepeace may not be barking up the wrong tree, however. Much as we

would like to think that the gentlemen of the press base their news

judgement on firmer foundations, it seems that the only chap who didn’t

balk at the story had already had a certain op himself.



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