It was the battle of the fashion-luvvies. In the left corner, New York
designer Donna Karan whose party to launch her new London emporium cost
pounds 270,000 and drew celebrities, hacks, fashion groupies and
hangers-on - including yours truly.
In the right corner, the Fashion Cafe, whose launch the same night drew
the crowds and the paparazzi but ended in chaos when a number of celebs
found that for once in their life they couldn’t get into the VIP area.
No contest, according to PR insiders - DK won hands down. The food was
better and the production was incredible, says one. But let me quash one
rumour which is that the Fashion Cafe shifted its photo call from
Wednesday night to Thursday evening in a deliberate attempt to upstage
the DK event. Not so, says FC’s PR agency Bridgehouse, two of the
supermodels’s schedules changed so they weren’t able to make it on the
Over at DK-holding company Club 21, which organised the party, the in-
house PR team is adamant they weren’t in it for the media coverage. This
was a private party, said one, we didn’t want too many photographers
roaming around. Fighting talk for what the Evening Standard called the
‘most hyped function of London Fashion Week’.
The DK team had spent three months converting the Acorn Storage Building
in Shepherd’s Bush into a stunning fashion arena. In the evening there
was a reception and catwalk show for 580 paying guests. But the party
proper started after dinner, when another 500 guests roadblocked the
venue hoping for a chance to share a bevy with Noel Gallagher. They had
to be quick - the whole thing wound up at 1am.
And the vital statistics: 1,500 candles, 480 magnums of champagne and a
list of celebrities well into double figures.