DIARY: DK wins over the dedicated followers of fashion

It was the battle of the fashion-luvvies. In the left corner, New York designer Donna Karan whose party to launch her new London emporium cost pounds 270,000 and drew celebrities, hacks, fashion groupies and hangers-on - including yours truly.

It was the battle of the fashion-luvvies. In the left corner, New York

designer Donna Karan whose party to launch her new London emporium cost

pounds 270,000 and drew celebrities, hacks, fashion groupies and

hangers-on - including yours truly.



In the right corner, the Fashion Cafe, whose launch the same night drew

the crowds and the paparazzi but ended in chaos when a number of celebs

found that for once in their life they couldn’t get into the VIP area.



No contest, according to PR insiders - DK won hands down. The food was

better and the production was incredible, says one. But let me quash one

rumour which is that the Fashion Cafe shifted its photo call from

Wednesday night to Thursday evening in a deliberate attempt to upstage

the DK event. Not so, says FC’s PR agency Bridgehouse, two of the

supermodels’s schedules changed so they weren’t able to make it on the

Wednesday.



Over at DK-holding company Club 21, which organised the party, the in-

house PR team is adamant they weren’t in it for the media coverage. This

was a private party, said one, we didn’t want too many photographers

roaming around. Fighting talk for what the Evening Standard called the

‘most hyped function of London Fashion Week’.



The DK team had spent three months converting the Acorn Storage Building

in Shepherd’s Bush into a stunning fashion arena. In the evening there

was a reception and catwalk show for 580 paying guests. But the party

proper started after dinner, when another 500 guests roadblocked the

venue hoping for a chance to share a bevy with Noel Gallagher. They had

to be quick - the whole thing wound up at 1am.



And the vital statistics: 1,500 candles, 480 magnums of champagne and a

list of celebrities well into double figures.



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