NEWS: PR EUROPE

PARIS: ADOCOM lands BA business

PARIS: ADOCOM lands BA business



British Airways has appointed ADOCOM as its retained PR adviser in

France. The appointment has been prompted by the retirement of BA’s in-

house PR manager in Paris, Martine Gouzee, who has been with the airline

for 15 years. Michael Blunt, BA’s head of international public

relations, said the agency would be called upon to handle media

relations as and when required. Together with Germany, France is BA’s

second biggest market outside the UK. Earlier this year it bought the

remaining 50 per cent of regional carrier TAT European Airlines.



MADRID: Caja de Ahorros shortlists three



Caja de Ahorros de Madrid, Spain’s second largest savings bank, is

looking for a communications chief following the arrival of Miguel Blesa

as its president last month. Three candidates have been shortlisted for

the job: Agustin Valladolid, editor of general news magazine Interview;

Javier Fernandez del Moral, head of Madrid’s journalism university; and

Juan Astorqui, chairman of Burson-Marsteller Spain and Portugal.

Astorqui, whose role will disappear under B-M’s new practice-led regime,

is supported by the Spanish confederation of employers.



MILAN: Prima Pagina takes over Cisco PR



Cisco Systems, the computer internetworking company, has replaced Image

Time with Prima Pagina as its PR agency in Italy. Image Time worked with

Cisco for three years. Sandra van Vreedendaal, Cisco’s new European PR

co-manager, explained that Prima Pagina would manage a media relations

brief focusing on both the trade and technical press and on business

publications. ‘It’s important for us to get our name known on the

corporate level as well,’ she said.



FRANKFURT: Goldman Sachs seeks PR head



Investment bank Goldman Sachs International is looking for a PR manager

following the departure of Jurgen Langen. Langen was on secondment from

Shandwick for almost two years and has left to undertake a research

project for the federal government. Meanwhile, the bank is reviewing its

consultancy relationships in Paris, Madrid and Milan, where it currently

uses Shandwick. The bank’s contract with Shandwick International ended

last month (PR Week, 27 September).



MILAN: University studies PR effectiveness



Chiappe Bellodi has joined forces with the Universita Cattolica in Milan

to produce a study on PR evaluation. The collaboration will look at

scientific methods of measuring the effectiveness of PR for all types of

companies. The results of the two month study will be published in

November.



DUBLIN: It’s drinks all round for Gibney



Gibney Communications, the firm set up last year by Ita Gibney, former

communications director at food company Greencore, has been hired by The

Drinks Industry Group. The group represents Ireland’s brewers,

distillers and cider makers and has asked the agency to give advice on

social issues. The brief involves both government and media relations.



edited by John-Pierre Joyce



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