PARIS: ADOCOM lands BA business
British Airways has appointed ADOCOM as its retained PR adviser in
France. The appointment has been prompted by the retirement of BA’s in-
house PR manager in Paris, Martine Gouzee, who has been with the airline
for 15 years. Michael Blunt, BA’s head of international public
relations, said the agency would be called upon to handle media
relations as and when required. Together with Germany, France is BA’s
second biggest market outside the UK. Earlier this year it bought the
remaining 50 per cent of regional carrier TAT European Airlines.
MADRID: Caja de Ahorros shortlists three
Caja de Ahorros de Madrid, Spain’s second largest savings bank, is
looking for a communications chief following the arrival of Miguel Blesa
as its president last month. Three candidates have been shortlisted for
the job: Agustin Valladolid, editor of general news magazine Interview;
Javier Fernandez del Moral, head of Madrid’s journalism university; and
Juan Astorqui, chairman of Burson-Marsteller Spain and Portugal.
Astorqui, whose role will disappear under B-M’s new practice-led regime,
is supported by the Spanish confederation of employers.
MILAN: Prima Pagina takes over Cisco PR
Cisco Systems, the computer internetworking company, has replaced Image
Time with Prima Pagina as its PR agency in Italy. Image Time worked with
Cisco for three years. Sandra van Vreedendaal, Cisco’s new European PR
co-manager, explained that Prima Pagina would manage a media relations
brief focusing on both the trade and technical press and on business
publications. ‘It’s important for us to get our name known on the
corporate level as well,’ she said.
FRANKFURT: Goldman Sachs seeks PR head
Investment bank Goldman Sachs International is looking for a PR manager
following the departure of Jurgen Langen. Langen was on secondment from
Shandwick for almost two years and has left to undertake a research
project for the federal government. Meanwhile, the bank is reviewing its
consultancy relationships in Paris, Madrid and Milan, where it currently
uses Shandwick. The bank’s contract with Shandwick International ended
last month (PR Week, 27 September).
MILAN: University studies PR effectiveness
Chiappe Bellodi has joined forces with the Universita Cattolica in Milan
to produce a study on PR evaluation. The collaboration will look at
scientific methods of measuring the effectiveness of PR for all types of
companies. The results of the two month study will be published in
DUBLIN: It’s drinks all round for Gibney
Gibney Communications, the firm set up last year by Ita Gibney, former
communications director at food company Greencore, has been hired by The
Drinks Industry Group. The group represents Ireland’s brewers,
distillers and cider makers and has asked the agency to give advice on
social issues. The brief involves both government and media relations.
edited by John-Pierre Joyce