NEWS: Drew puts charity behind him to set up own shop

Wayne Drew, ex-PR chief at the UK promoter of corporate citizenship The Prince of Wales Business Leaders Forum (PWBLF), has set up his own agency.

Wayne Drew, ex-PR chief at the UK promoter of corporate citizenship The

Prince of Wales Business Leaders Forum (PWBLF), has set up his own

agency.



His new agency, Cokesford Communications, specialises in PR, media

training, corporate image, sponsorship and event management for the

arts, entertainment and charitable sectors.



The outfit is based near Kings Lynn in Norfolk and Drew has employed

four London-based freelance PR practitioners. He has also formed a

‘reference advisory network’ of in-house and agency people in the USA,

central and eastern Europe and Asia to work on local projects if they

arise.



Drew left his job as director of communications at the PWBLF two weeks

ago (PR Week, 27 September), due to the heavy travel demands expected to

increase in the coming year. The PWBLF is an international agency,

initiated by HRH the Prince of Wales and supported by 100 companies like

Toyota, 3M and Smith-Kline Beecham.



In his two years in the role Drew established five international

communication groups, produced the Forum’s Internet page and organised

global events.



Drew, a former head of corporate press and promotions at the British

Film Institute, has already been signed up to handle PR for two

actresses and a sporting personality.



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