Wayne Drew, ex-PR chief at the UK promoter of corporate citizenship The
Prince of Wales Business Leaders Forum (PWBLF), has set up his own
His new agency, Cokesford Communications, specialises in PR, media
training, corporate image, sponsorship and event management for the
arts, entertainment and charitable sectors.
The outfit is based near Kings Lynn in Norfolk and Drew has employed
four London-based freelance PR practitioners. He has also formed a
‘reference advisory network’ of in-house and agency people in the USA,
central and eastern Europe and Asia to work on local projects if they
Drew left his job as director of communications at the PWBLF two weeks
ago (PR Week, 27 September), due to the heavy travel demands expected to
increase in the coming year. The PWBLF is an international agency,
initiated by HRH the Prince of Wales and supported by 100 companies like
Toyota, 3M and Smith-Kline Beecham.
In his two years in the role Drew established five international
communication groups, produced the Forum’s Internet page and organised
Drew, a former head of corporate press and promotions at the British
Film Institute, has already been signed up to handle PR for two
actresses and a sporting personality.