CERP, the European PR confederation, is to be revamped as a more
effective representative of national PR bodies.
At a meeting in Brussels last week, 16 presidents from CERP’s 25
national PR association members pledged to work closer to represent the
European PR industry and respond jointly in future to proposed EU
legislation affecting the work of PR professionals.
Proposals were also discussed to restructure CERP so that it can better
serve the interests of national PR associations on an international
Set up 30 years ago, CERP has so far existed as little more than a loose
association of national PR bodies, including the IPR in the UK. Last
week’s meeting was the first gathering of national presidents and
chairmen in its history.
‘The EC is looking for people to deal with at an international level and
we have a commitment to respond to that,’ said Peter Walker, chairman of
the IPR’s international committee.
The move for change follows last week’s call by IPR president Rosemary
Brook for greater involvement from the UK PR industry in shaping EU
legislation affecting practitioners.