NEWS: CERP revamps to improve its responses to EU laws

CERP, the European PR confederation, is to be revamped as a more effective representative of national PR bodies.

CERP, the European PR confederation, is to be revamped as a more

effective representative of national PR bodies.



At a meeting in Brussels last week, 16 presidents from CERP’s 25

national PR association members pledged to work closer to represent the

European PR industry and respond jointly in future to proposed EU

legislation affecting the work of PR professionals.



Proposals were also discussed to restructure CERP so that it can better

serve the interests of national PR associations on an international

level.



Set up 30 years ago, CERP has so far existed as little more than a loose

association of national PR bodies, including the IPR in the UK. Last

week’s meeting was the first gathering of national presidents and

chairmen in its history.



‘The EC is looking for people to deal with at an international level and

we have a commitment to respond to that,’ said Peter Walker, chairman of

the IPR’s international committee.



The move for change follows last week’s call by IPR president Rosemary

Brook for greater involvement from the UK PR industry in shaping EU

legislation affecting practitioners.



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