NEWS: Firefly wins pan-Euro PR contract with Sony

Sony Broadcast and Professional, the broadcast and video technology division of Sony Corporation, has handed Firefly Communications a wide- ranging pan-European PR contract worth an estimated pounds 200,000 a year in fees.

Sony Broadcast and Professional, the broadcast and video technology

division of Sony Corporation, has handed Firefly Communications a wide-

ranging pan-European PR contract worth an estimated pounds 200,000 a

year in fees.



One of three divisions within Sony Corporation, Broadcast and

Professional has hired Firefly to promote its vast range of broadcast,

audio and video technology products to all user groups.



The agency will work on day-to-day PR on assignments in the UK and

simultaneously develop PR campaigns and advise on their implementation

across Europe, the Middle East and Africa. The international tranche of

the account will involve ad hoc projects with Fireworks, Firefly’s

overseas network.



Sony Broadcast and Professional previously used A Plus for its UK PR

only. That relationship terminated in January this year.



Agency director Mark Mellor explained that the brief would include PR

for Sony cameras, video-conferencing systems, video projectors and CCTV

surveillance systems and involve communicating with audiences as diverse

as production companies, security firms and the police.



Firefly will also advise Sony on how best to explain the transition from

analogue to digital technology while promoting products that combine

both techniques. ‘It’s a great name to work with and I envisage a lot of

project work in addition to the retainer,’ said Mellor.



The agency will report both to Bob Charlton, Sony Broadcast

Professional’s UK PR manager, and to its European marketing chief Dingco

Geijtenbeek.



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