Invention Machine, the engineering software tools provider, has hired
Arrow PR on a pounds 60,000 fee contract to support its launch on to the
UK market and beyond.
The US-owned company supplies software tools to enable engineers,
scientists and technology specialists to resolve design conflicts at the
conceptual stage of product development. Clients include Saab Scania,
Ericsson and Motorola. In July, Invention Machine opened its European
headquarters in Sweden and launches in the UK later month.
Arrow, which was hired last week, has been briefed to boost the firm’s
overall profile through a programme of media relations and events
management. The campaign kicks off in November with Invention Machine’s
appearance at Manufacturing Week ’96, in Birmingham in November.
The agency will target designers and engineers through the trade and
technical press and company executives via national newspapers and