NEWS: Arrow is hired to be mother of Invention Machine’s UK PR

Invention Machine, the engineering software tools provider, has hired Arrow PR on a pounds 60,000 fee contract to support its launch on to the UK market and beyond.

Invention Machine, the engineering software tools provider, has hired

Arrow PR on a pounds 60,000 fee contract to support its launch on to the

UK market and beyond.



The US-owned company supplies software tools to enable engineers,

scientists and technology specialists to resolve design conflicts at the

conceptual stage of product development. Clients include Saab Scania,

Ericsson and Motorola. In July, Invention Machine opened its European

headquarters in Sweden and launches in the UK later month.



Arrow, which was hired last week, has been briefed to boost the firm’s

overall profile through a programme of media relations and events

management. The campaign kicks off in November with Invention Machine’s

appearance at Manufacturing Week ’96, in Birmingham in November.



The agency will target designers and engineers through the trade and

technical press and company executives via national newspapers and

business publications.



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