NEWS: Coca-Cola was named as the greatest ‘Superbrand’ ...

Coca-Cola was named as the greatest ‘Superbrand’ at the Superbrands Awards this week. Category winners were also announced covering 14 sectors from charities to tobacco. PR consultancy Charles Barker was among the event’s sponsors. Meanwhile, it was revealed that research by Infratest Burke had shown that five superbrands - American Express, Andrex PG Tips, St Michael and Virgin - are considered more ‘reliable, trustworthy, caring, up to date and exciting’ than the Labour Party.

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