NEWS: Coca-Cola was named as the greatest ‘Superbrand’ ...

Coca-Cola was named as the greatest ‘Superbrand’ at the Superbrands Awards this week. Category winners were also announced covering 14 sectors from charities to tobacco. PR consultancy Charles Barker was among the event’s sponsors. Meanwhile, it was revealed that research by Infratest Burke had shown that five superbrands - American Express, Andrex PG Tips, St Michael and Virgin - are considered more ‘reliable, trustworthy, caring, up to date and exciting’ than the Labour Party.

Coca-Cola was named as the greatest ‘Superbrand’ at the Superbrands

Awards this week. Category winners were also announced covering 14

sectors from charities to tobacco. PR consultancy Charles Barker was

among the event’s sponsors. Meanwhile, it was revealed that research by

Infratest Burke had shown that five superbrands - American Express,

Andrex PG Tips, St Michael and Virgin - are considered more ‘reliable,

trustworthy, caring, up to date and exciting’ than the Labour Party.



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