NEWS: MCA clinches new deals

Max Clifford Associates (MCA) has clinched four PR contracts, worth an estimated total of pounds 50,000.

Max Clifford Associates (MCA) has clinched four PR contracts, worth an

estimated total of pounds 50,000.



Clifford and his team of three have been hired by Talk Radio on a ‘month

by month’ basis. The publicist said he will use his ‘contacts and

clients’ to supply the station with exclusives to gain further

coverage.



MCA has also been appointed by Pete Waterman’s record label PWL to gain

coverage in the national and teenage press for its new band Awesome.



The four boy group won a competition on the Saturday children’s TV show

Stratchy and Co to release a single but have been taken on by Waterman

on a two album deal.



MCA has meanwhile been hired by the beautician chain Pamela Stevens on a

12-month contract to raise its profile in the national media.



The company is aiming to attract franchisees to take over the running of

its 11 London-based outlets.



Finally, MCA is to work for Publisher Rushmere Wynne on a three-month

contract to publicise Housequake; its guide for home buyers and sellers

which will be launched at the end of the month.



MCA, based in New Bond Street, consists of PR consultants Clare Ellison

and Sean Pritchard and Clifford’s PA Ali Lipman.



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