Anti-discrimination body, the Equal Opportunities Commission has
appointed Biss Lancaster to execute a strategic communications brief.
The agency won the business after a four-way pitch against Atkinson
Courage, which the Commission had retained on a less strategic brief,
Lowe Bell Good Relations and the Rowland Company.
Maureen De Viell, EOC special projects director, said Biss Lancaster’s
main task would be to develop a public relations strategy for the 20-
year-old Commission, as well as supporting one-off projects.
‘We now feel we are clearer about how we want to promote the Commission,
rather than just responding to activities and events,’ she said, adding
that Atkinson Courage’s past advice had helped the EOC considerably.
Biss Lancaster director Belinda Taylor said that the agency’s first task
would be to assess the way the EOC currently approaches communications.
‘The Commission already has a team of press officers but we can offer
strategic experience and expertise. The EOC will be looking to us to
help explore how it can do better.’
Taylor added that Biss Lancaster was doing an increasing amount of
strategic public relations work. She felt such expansion, which she
believed was industry-wide, stemmed from the increased determination of
post-recession businesses to extract maximum value for money from PR.
The EOC is a publicly-funded, independent body which aims to remove
unlawful sexual discrimination and promote equality of opportunity for
men and women.